MAISON KITSUNÉ x A.SOCIETY

May 23, 2026

A JOURNEY IN FRAMES: MAISON KITSUNÉ AND A. SOCIETY TRACE A CULTURAL DIALOGUE BETWEEN PARIS, TOKYO AND HONG KONG.

Maison Kitsuné unveils an exclusive, limited-edition eyewear capsule in collaboration with A. SOCIETY, the Hong Kong–born independent eyewear brand known for its form-first design approach and strong ties to Asia’s underground art and music culture.

Blending Maison Kitsuné’s Paris–meets–Tokyo DNA with A.SOCIETY’s Hong Kong creative pulse, the collaboration brings together three cities, three sensibilities and a shared vision of thoughtful, accessible luxury. Crafted in Japan with a meticulous focus on materials, fit and precision, the capsule translates cultural storytelling into wearable design.

A DIALOGUE BETWEEN CITIES AND CULTURES

Founded in Paris and deeply rooted in both French and Japanese culture, Maison Kitsuné continues to expand its universe beyond fashion, exploring new product categories through carefully curated collaborations. This capsule marks a strategic entry into eyewear approached with intention, craftsmanship and cultural relevance.

A. SOCIETY, established in Hong Kong, draws inspiration from Asia’s alternative creative scenes to design statement eyewear that balances architecture, attitude and wearability. Known for its handcrafted frames and inclusive design philosophy, the brand places form, material quality and fit at the core of every silhouette. Together, Maison Kitsuné and A. SOCIETY imagine eyewear as a cultural object with a story carried across cities.

THE COLLECTION

The capsule features three signature eyewear designs, each meticulously handcrafted in Japan:

— HIKARI: a refined, lightweight metal frame inspired by classic
optical and aviator silhouettes
— CAMILLE: a unisex acetate design balancing softness
and structure
— MING: a bold, sculptural frame with a strong contemporary
attitude

The collection is completed by eyewear accessories, including necklaces and pendants, designed as functional yet collectible objects that extend the eyewear experience beyond the frame itself.

PACKAGING AS A CULTURAL KEEPSAKE

Packaging becomes an integral part of the journey. More than a box, the packaging is conceived as a souvenir. Inspired by handwritten postcards, each pair of sunglasses is presented in a sleeve unfolding like a message sent from Hong Kong, stamped with traditional “chops” — symbolic seals deeply rooted in Chinese culture.

As a special detail, four different chop designs have been created exclusively for the collaboration. Each chop is randomly included in the packaging as part of a blind box concept, with a limited run of 200 pieces total, turning every unboxing into a unique moment and collectible experience.

May 23, 2026

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